MTG Extends Rights for Danish Superliga Coverage

STOCKHOLM: Modern Times Group (MTG) has extended for six more seasons its exclusive rights on all platforms to the soccer league Danish Superliga.

The new agreement has MTG holding the live-coverage rights to the first, third, fourth and sixth pick matches in all 33 rounds of the season, totaling 792 live games through the deal’s end at the 2020/21 season. Also included are the rights to the NordicBet Liga, the second-tier soccer league, as well as all rounds from the DBU Polaken national football association cup. MTG picked up the rights from Divisionsforeningen, the Danish League association. MTG's soccer coverage airs on the free-TV channels TV3, TV3+ and TV3 PULS; on the pay-TV sports networks TV3 Sport1 and TV3 Sport2; and on the online pay-TV service Viaplay.

“The Danish football league is a premium sports right that is massively popular with viewers, so we are delighted to have secured the rights for an unprecedented six further seasons,” said Peter Nørrelund, the head of MTG Sport. “This provides us with the long-term perspective and commitment to continue to develop this high-quality entertainment experience together with the clubs and the association, and for our viewers and subscribers.”

Jørgen Madsen Lindemann, MTG’s president and CEO, commented: “We are proud to have provided coverage of top-flight Danish football since 1998, and we look forward to continuing our successful partnership with Divisionsforeningen until 2021. Our sports portfolio is unrivaled in Denmark and this deal further consolidates our position as the leading sports broadcaster on all platforms for years to come.”