21st Century Fox Signs Five-Year Bundesliga Deal

FRANKFURT: The German League Association (DFL) has signed a five-year global deal with 21st Century Fox regarding Bundesliga broadcast coverage.

Starting from the 2015-16 season, the Bundesliga will be available in all North American and Latin American territories. This pact brings the Bundesliga to markets as diverse as the U.S., Brazil, Indonesia, Japan and Thailand. Also, European countries such as Italy, the Netherlands and Belgium will also have access to the German soccer action.

The deal between the DFL and 21st Century Fox for the Americas and Asia spans five seasons, from 2015-16 to the 2019-20 campaign. For the European territories, the two reach a pact that spans 2016-16 and the 2016-17 seasons.

"These agreements confirm that the Bundesliga has legitimately evolved to become a top international sports media property," said Christian Seifert, the chief executive of the DFL. "21st Century Fox is a global-scale partner that provides German soccer opportunities for worldwide exposure and future growth. We welcome these agreements as an expression of faith in the Bundesliga’s continued development over the coming years.”

"Both on and off the pitch, the Bundesliga has grown to become one of the preeminent soccer leagues in the world," added James Murdoch, the deputy COO of 21st Century Fox. "We look forward to partnering with the DFL over the next five years to leverage our unrivaled global portfolio of sports channels to bolster the Bundesliga brand in every corner of the globe."