FremantleMedia Enters Partnership with Multi-Channel Network Divimove


LONDON: FremantleMedia has acquired a minority stake in Divimove, the second largest Multi-Channel Network (MCN) in Germany, as part of a strategic partnership announced between the two companies.

Divimove was set up in 2012 by Brian Ruhe, Philipp Bernecker and Sebastiaan van Daam. The company provides creators on YouTube with the tools for monetizing their content, technical support and analysis and marketing and cross-promotion support. The partnership comes ahead of YouTube's Brandcast event in Berlin.

Keith Hindle, the CEO of digital and branded entertainment at FremantleMedia, said: “This is an important step in our strategic goal to become the leading creator, producer and distributor of content on emerging digital platforms. We’ve had great success in creating market-leading digital extensions of our TV properties, and are now keen to work closely with Divimove who bring a network of talented content creators producing for new digital platforms. We have been very impressed by the skill and passion of the management team and look forward to helping them build on their success.”

Ruhe, the CEO of Divimove, added: “Partnering with the leading TV content producer will allow us to extend our value add towards our most important stakeholders, the creators. This partnership will enable Divimove to become more active in the creation and roll-out of new YouTube formats supported by its most successful creators.”