The Museum Channel Expands European Presence

PARIS: Formerly known as Museum HD, The Museum Channel is now being offered by Orange Romania, marking the network’s first DTH deal.

The advertisement-free round-the-clock channel, which is already broadcast in France, Belgium and Portugal, focuses on the world of fine arts. It takes viewers to a number of European museums and highlights the works of Leonardo da Vinci and Andy Warhol, among other talented artists. The Museum Channel will be available to Orange Romania’s customers through the Universe HD package. Subscribers will also have access to it on PCs, tablets and mobile devices.

Julien Ducarroz, the CCO of Orange Romania, commented: "We are very pleased to add The Museum Channel to our HD channel lineup. Its unique programming dedicated to the world’s greatest collections of art is a significant contribution to the quality and diversity of our content offering."

Géraud Alazard, the managing director of PureScreens, added: "We are particularly excited to partner up with Orange for the launch of their new TV service in Romania. With this first distribution agreement in Central Europe, The Museum Channel continues its international expansion and demonstrates the attractiveness of its unique content offering."