UKTV Creates Social Media Team

LONDON: UKTV has put together a team of executives dedicated to social media to help drive the company’s digital innovation strategy.

Steve Hornby, currently UKTV’s senior multiplatform producer, has been elevated to the new role of head of digital and social media. He is currently recruiting for a digital and social media manager to join his team. Hornby is responsible for editorial across all of UKTV’s digital and social media platforms. He reports to Emma Tennant, the controller, and Simon Michaelides, the marketing director.

Tennant said: “This role has been created to sit across both editorial and marketing to ensure that we have a cohesive approach to digital and social media and maximize opportunities across the network. Steve has proved that he has the vision and leadership to drive UKTV’s digital and social media output and we are delighted to have him in the role.”

Hornby added: “I am very excited about the year ahead. The project to refresh all of the current channel websites is well underway and puts social media at their heart. The new responsive designs will allow us to drive our commercial and creative ambitions by exploring new content, social and second screen experiences reflecting the quality of UKTV’s upcoming programming.”