FOX Expands European Reach

October 10, 2012 World Screen Top Stories
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CANNES: Fox International Channels is rolling out its flagship FOX channel in a host of southeastern European markets next week, including Albania, Serbia and Slovenia.

On October 15, FOX will be available in Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Kosovo, Macedonia, Montenegro, Serbia and Slovenia. The area already has FOX Life, FOX Crime, FOX Movies, National Geographic Channel, Nat Geo Wild, 24KITCHEN, Sky News and Baby TV. 

“We are very pleased to increase our presence in the southeastern Europe market with the launch of the FOX channel, a premium brand that is so core to Fox International Channels,” said Jesús Perezagua, the president of Fox International Channels Europe and Africa. “We’re convinced this new channel will replicate the tremendous success it has generated globally. This launch is also a key step in our expansion strategy in Europe and in this region. The southeastern Europe countries are full of potential, and welcome innovation.”
 
Krasimir Nikolov, executive director of FOX International Channels Balkans, added, “A FOX channel in our local FIC portfolio will bring us new possibilities in terms of programming and promotion. FOX offers exclusive premieres and high-quality productions almost simultaneously with their release in the U.S. market. It will deliver more value to affiliates and their subscribers as well as provide a new outlet for our advertising partners.”