Channel 4 Content Joins Sky Offerings


LONDON: Channel 4, E4, More 4 and Film 4 and the on-demand 4oD service are joining Sky’s digital platforms.

The deal that the content being added to Sky’s TV on-demand service and Sky Go and the new HD channels join the Sky platform. Sky’s on-demand service will be offering hundreds of hours of recent and classic Channel 4 shows. The service is available in more than 5 million homes with a Sky TV subscription, a compatible Sky+HD box and a broadband connection. Channel 4, E4, More 4 and Film 4 are being added to the online and mobile TV service of Sky Go. Channel 4’s linear channels and archive content from 4oD (excluding movies) will be added to Sky Go. This makes Channel 4 this first terrestrial network to be added to the Sky Go service. Film4 HD and More4HD join the Sky+HD platform. This brings the total offering of HD channels from Sky to 66.

Rob Webster, the director of Sky’s commercial group, commented: “Sky is committed to giving our customers total control and flexibility over how and when they access their favorite shows. We already offer the best of pay TV on demand and on the go, and now, with the addition of Channel 4, we’re adding the complete lineup of terrestrial shows too. No other service will offer greater choice or convenience.
“Sky homes are embracing innovations such as Sky Go and TV on-demand in record numbers, and the addition of more quality content will create even more value for our customers.”
Sarah Rose, Channel 4’s director of commercial and business development, said: “We’re delighted to have entered into this far-reaching partnership with Sky which will see Channel 4 content and our very successful VOD service, 4oD, span an even greater audience reach and enable more viewers to enjoy our programs than ever before. And with the launch of More4 HD and the addition of Film4 HD, we’re thrilled to be able to complete the roll out of our HD portfolio.
“Alongside the wealth of services launching on Sky’s platforms, the data partnership with Sky will help us to understand how our audiences are enjoying our content across these platforms, bolstering our Viewer Engagement strategy which sees viewer data at the heart of Channel 4’s innovative program and commercial strategies.”