Heineken Named MIPTV 2012 Brand of the Year

PARIS: Heineken will receive the second annual MIPTV Brand of the Year Award, presented as part of the Branded Entertainment Programme.

Europe’s largest brewer has been selected based on its commitment and innovation in the field of branded entertainment. Cyril Charzat, the senior director of the global Heineken brand, at a ceremony on April 2 at the Majestic Hotel.

Andrew Canter, the CEO of the Branded Content Marketing Association and head of the Brand of the Year Award selection jury, said: “Heineken has demonstrated leadership through compelling engagement in producing various kinds of high-level branded content in areas including music, football, design and social media, and in particular through its international Open Your World strategy in branded entertainment.”