ITV4 Renews Rights for Tour de France


LONDON: ITV has extended its broadcast rights deal for live coverage and highlights of the Tour de France until 2015.

In a new agreement with the Amaury Sport Organisation (A.S.O.), ITV4 will continue to broadcast live daily coverage throughout the Tour, as well as daily evening highlights. ITV will also extend its digital and online coverage of the event.

Niall Sloane, the controller of sport at ITV, said, “ITV’s coverage of the Tour de France has a terrific reputation with viewers and sports fans and I’m delighted that, in one of the most exciting periods for British cycling, we have secured coverage on ITV4 until 2015.”