BTI Secures Versioning Deal with Chello Zone


LONDON: Broadcast Text International (BTI) has acquired Chello Zone’s operational studio business in Eastern Europe.

The long-term versioning agreement will see the majority of all localization needs within Chello Zone’s channel portfolio provided by BTI.

“As leaders in their field, Broadcast Text International are well placed to take over our studio business and continue building it,” said Rhiannon Harries, the chief of operations at Chello Zone.

“We are extremely happy to finalize this deal and are delighted to serve as the localization partner for Chello Zone in the coming years,” added Björn Lifvergren, the CEO of Broadcast Text International. “The fit between our organizations is perfect and together we will make a very strong offering. Along with our new colleagues at Chello Zone Studios, we are looking forward to serving Chello Zone and their external clients with the best possible service in many years to come.”