TVEUROPE
Study: TV Ads Deliver Most Profit
LONDON: A new study has found that TV advertising delivers the best return on investment (ROI) of any advertising medium, with ROI that is up 22 percent over the last five years. The Playback 3 independent study, commissioned from Ebiquity by Thinkbox, analyzed 3,000 ad campaigns across nine advertising sectors between 2006 and 2011. The research …
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