Elin Kvist has been appointed as VP and creative director at Sweden’s Yellow Bird, part of Banijay Nordic.
Kvist is set to begin the position in January 2024. She joins from the Stockholm-based company FLX, where for three years she has held the post of head of drama. Prior to that, Kvist spent several years at TV4.
“I’m incredibly excited to join Yellow Bird, which has always been a strong producer of high-quality and impactful drama in the Nordics,” said Kvist. “Whilst there is a lot happening in our industry, the company is well-positioned to continue creating powerful series and films and to further ramp up the collaboration with the international creative community. I’m really looking forward to joining the next phase of the company’s growth and to achieving great things together with the team.”
Jakob Feeney, CEO at Yellow Bird, added, “Elin’s appointment marks the next step in Yellow Bird’s evolution. There have never been higher expectations on us as producers, both from broadcasters and audiences across platforms, to deliver scripted content with a wide reach that leaves a lasting impact. With Elin joining Yellow Bird, she brings the energy and vision to elevate our scripted slate in Sweden and internationally to the next level.”