New CEO for Rubicon


Håkon Briseid has been tapped as the new CEO of Banijay Nordic’s scripted label Rubicon, joining from Norway’s Monster.

Briseid had been responsible for Monster’s scripted division for over a decade. During his time there, Briseid executive produced numerous hit dramas, including The Half Brother, Nobel, Borderliner, Young & Promising, Pørni and the upcoming Furia.

At Rubicon, Briseid will report to Banijay Nordic’s CEO, Jacob Houlind, and the region’s head of scripted, Johannes Jensen. He will work with creative leaders Anne Bjørnstad and Eilif Skodvin on building the company’s lineup of original content for both the Norwegian and international markets.

Briseid will take up the position early in 2022.

Briseid commented: “Sixteen years at Monster speaks for itself. It has been a fantastic ride, and I am extremely proud of my colleagues and the upcoming slate. This is an opportunity I could not let go of, as I have long admired Rubicon’s slate of scripted series which shines a light on topics in the local and international zeitgeist. Eilif and Anne have a distinctive voice, often with a satirical twist, allowing the audience to connect with characters in a unique way. I look forward to working with them and the rest of the talented team at Rubicon, as well as joining the unrivaled community of scripted producers at Banijay.”

Bjørnstad and Skodvin added: “We’re delighted Håkon has decided to join Rubicon as our CEO. He has a deep understanding of the local and global market, and it’s brilliant to have a well-respected leader team up with us, especially with a second season of Beforeigners on the horizon and as we enter the next phase of creating new projects for our eclectic slate.”

Houlind said: “Nordic scripted content continues to take the world by storm, and we are incredibly proud of Rubicon’s productions. This appointment cements the company’s position as an industry trailblazer.”

Jensen said: “Håkon Briseid is a proven scripted leader and the ideal person to join Eilif and Anne as they continue to create premium, original programming for Norway and beyond.”