Ukraine’s Ruby Ring Heads to Vietnam

GoQuest Media Ventures has concluded a deal for the Ukrainian drama series Ruby Ring with the Vietnamese broadcaster THVL.

THVL, the top television station in the Mekong River delta, has acquired exclusive TV rights for Ruby Ring. Produced by Media Group Ukraine and based on a format from KBS in Korea, the series is centered on sisters Anna and Yana, whose lives change drastically after a car crash leaves them unrecognizable.

Jimmy George, VP of sales and acquisitions at GoQuest Media, said: “We are delighted to have struck our first deal in Southeast Asia for Ruby Ring. With its strong storyline and demand for foreign-language shows increasing, this gripping drama is beginning to gain good momentum across various territories.”

Iryna Chernyak, director of the TV content sales department at Media Group Ukraine, added: “We are very excited that MGU’s series has entered the Asian market, which is a new territory for our drama. It is amazing how Ukrainian TV series based on Korean format travels back to the region in a new shape. We really hope that it will excite and win viewers in this region.”