SynProNize Inks Deals for Kappela

SynProNize, a newly launched content distribution and production company, has secured deals for the new romantic Indian thriller film Kappela.

Netflix picked up the digital first-window rights for Kappela, which will later roll out on iTunes and Google Play globally as part of their TVOD offering. SynProNize has also licensed the film’s linear broadcasting rights to Asianet, a Malayalam TV channel owned by Star India. Further, format rights have been finalized for Kappela in Telegu.

In Kappela, after falling into a romance over the phone with rickshaw driver Vishnu, a young woman named Jessy visits his city—but encounters a stranger named Roy who derails their meeting. Anna Ben, Roshan Mathew and Sreenath Bhasi star.

Nitin Michael and Hasnaa Descuns, co-founders of SynProNize, said: “We are very pleased that a global powerhouse platform Netflix decided to stream this film on their platform. The film got extremely positive responses from audiences in India and across the world which helped us further monetize it. These deals came as a welcome relief for producers of Kappela who like many others too have been struggling with recovering their investments in films that were released just before the lockdown hit theatres all across India due to COVID-19. At SynProNize our aim is to continue to help content owners to maximize the monetization of content by taking it across multiple platforms and geographies thereby ensuring that they don’t have to rely only on the conventional modes of earning revenue for their productions.”

Kappela Producer Vishnu Venu: “We are thrilled that SynProNize is taking our beloved movie Kappela to new audiences around the world, and eventually localizing the show. We are fortunate to have a really fantastic cast and compelling story that continues to receive rave reviews, and we appreciate Nitin and Hasnaa’s major support.”