Spotlight: OGM UNIVERSE’s Reborn

A top highlight for OGM UNIVERSE this MIPCOM, Reborn has been an on-air success for Star TV and is generating interest across social media.

“Reborn is not just a love story, it’s an exploration of what makes us human: how we love, how we grieve and how we heal,” says Ekin Karaman Koyuncu, global distribution and partnership director at OGM UNIVERSE. “It speaks to the heart, quite literally. Broadcasters looking for a series with emotional intensity, high production value and international resonance will find Reborn impossible to forget.”

Reborn tells the story of two women linked by fate, two families torn apart by class and grief, and one heart that forces them to confront love, loss and belonging. Aslı Güneş has spent her life battling a severe heart condition in Istanbul’s poorest quarters, surviving day by day while dreaming of a life she may never live. When her heart finally fails, a miracle saves her, the donor heart of Melike Alkan, the beloved daughter of one of the city’s most powerful families.

Aslı’s new life collides with Melike’s shattered world: a grieving mother who hears her daughter’s heartbeat again, a guilt-ridden cousin drawn irresistibly to her and a proud matriarch who sees an intruder. Between two families and two identities, Aslı’s borrowed heart becomes both a blessing and a curse, igniting secrets, forbidden love and a battle for the truth of who she really is.

Genre: Drama
Producer: OGM Pictures
Distributor: OGM UNIVERSE
Commissioning Partner: Star TV
Cast: Sibel Taşçıoğlu, Kerem Bürsin, Deniz Çakır, Lizge Cömert, Şerif Sezer, Okan Çabalar
Director: Burcu Alptekin
Screenwriters: Deniz Dargı, Cem Görgeç & Mevsim Yenice
Trailer: Watch a clip in OGM UNIVERSE’s Screening Room here.

Unique Selling Points

Reborn debuted as one of Star TV’s most talked-about dramas of the season, achieving high retention across its time slot and maintaining solid performance in both AB and ABC1 groups. Its emotionally charged storytelling and cinematic tone have translated into impressive audience loyalty week after week.

The series has also achieved exceptional social media traction, with key scenes and quotes from Reborn going viral across TikTok and Instagram, garnering millions of organic views. Weekly trending hashtags such as #Çarpıntı and #AslıAras have driven strong engagement and fan conversation, while influencer-led edits and behind-the-scenes content have expanded the show’s reach far beyond broadcast.

This dual success, strong linear performance and sustained digital momentum position Reborn as one of OGM UNIVERSE’s most globally adaptable and emotionally resonant properties.

Sales Contacts

Ekin Karaman Koyuncu, Global Distribution & Partnership Director
Mikaela Pérez, Sales Director (LatAm, U.S. & Iberia)
Canan Koca, Sales Executive (CEE, Baltics & Europe)
Mina Aslan, Sales Executive (Asia, Africa & Inflight)