Reel One Hires New SVP for Series

Adam Fratto has been appointed as senior VP of TV series at Reel One Entertainment.

Fratto comes to Reel One from Lifetime Television, where he helped supervise Mary Kills People and was an executive producer on the drama pilot Sea Change. At Reel One, Fratto will be leading the company’s expansion into the global series business. To date, Reel One has produced more than 170 TV movies and recently moved into the distribution of scripted series.

“I am really excited to have Adam join our team,” said Tom Berry, CEO of Reel One Entertainment. “He brings a wealth of creative talent and relationships in the creative community. Adam will drive expansion of Reel One’s series business, adding to Reel One’s long established TV movie business and partnerships. Reel One will focus on highly commercial series made for and with broadcast and digital platforms worldwide.”