NENT Group & wiip Enter Content Pact

Nordic Entertainment Group (NENT Group) and the U.S.-based independent studio wiip have secured a deal to bring a raft of productions from wiip’s slate to NENT Group’s Viaplay streaming service.

“Our partnerships are among the streaming industry’s most innovative, and this agreement with wiip shows once again that we partner with the best,” said Filippa Wallestam, NENT Group’s chief content officer. “We can now offer even more world-class Viaplay original storytelling to Viaplay viewers in multiple markets.”

Per the agreement, the shows will join the Viaplay original pipeline in the Nordic and Baltic regions, Poland and the Netherlands. The first wiip title to join Viaplay will be The Uninhabitable Earth, a climate change anthology series inspired by David Wallace-Wells’ book of the same name. It is set to premiere on the service in 2022.

The Uninhabitable Earth will comprise stand-alone stories covering a range of possible futures that could result from the rapid warming of our planet. The show is executive produced by Hyperobject Industries’ Adam McKay (Succession, The Big Short) and Kevin Messick (Succession), wiip’s Paul Lee (Dickinson) and Mark Roybal (Mare of Easttown), Animal Kingdom’s David Kaplan (It Follows) and Andrea Roa (It Comes at Night). Wallace-Wells serves as a consulting producer.

Wallestam said: “NENT Group’s sustainability focus, which includes a commitment to become carbon net-zero no later than 2023, also makes wiip’s The Uninhabitable Earth an ideal first project together.”

Matteo Perale, co-founder of wiip, commented: “We’re thrilled that our shows will be enjoyed by audiences throughout the Nordic and Baltic regions, Poland and the Netherlands on Viaplay. NENT Group is a powerful brand with a legacy of delivering great stories to consumers and we’re looking forward to this collaboration.”

Andreas Brosjo, broker of the deal, added: “NENT Group’s Viaplay streaming service is the perfect home for wiip’s stream of award-winning content.”