My Brilliant Friend S4 Lands Chinese Deals

The final season of My Brilliant Friend is set to roll out in China across four platforms simultaneously: iQIYI, Tencent Video, Youku and Bilibili.

The deal brokered by Fremantle for My Brilliant Friend: The Story of the Lost Child marks the first time the four streamers are simultaneously premiering a non-English-language European drama series in China. The platforms will also offer full box sets of the previous seasons.

Haryaty Rahman, executive VP of distribution for Asia, international, at Fremantle, said: “My Brilliant Friend has proven time and time again to be an unforgettable, universal drama that continues to captivate audiences worldwide. After the resounding success of the first three series in China, we are immensely proud to be bringing the adaptation of the final chapter of Ferrante’s work to its largest audience ever. My Brilliant Friend’s gripping storytelling and complex characters have taken viewers on an epic journey of friendship for years, both through the bestselling books and acclaimed on-screen adaptations. The unprecedented reach of this deal speaks to the strength of our partnerships across China and is a testament to the strength of the IP globally.”