Mediacorp Places Dramas with Youku

Mediacorp’s content distribution team has sold the digital rights for three dramas to the Chinese platform Youku.

Patisserie Fighting, The Dream Makers 2 and When Duty Calls have been picked up for China’s online video market. The dramas are slated to become available via Youku in the second quarter.

Suzie Wang, the VP of content distribution at Mediacorp, said, “Changing consumer behavior has altered viewing habits, and we have seen an increasing demand for good content by major OTT players around the world. We are glad to reach out to Chinese video streaming giants such as Youku, which enjoys a huge base of active subscribers. This follows a deal we sealed late last year for the simulcast of the drama Doppelganger on Tencent, another top video streaming website in China.”