TVDRAMA
Mexico’s Imagen Televisión is set to use its weekday access prime-time slot for Korean dramas via a pact with CJ ENM.
The exclusive K-drama slot is planned to run for at least eight months and is set to feature a diverse slate from CJ ENM, including Familiar Wife, Oh My Baby, Mr. Queen, Emergency Couple, Another Miss Oh and Yumi’s Cells.
“The Hallyu wave in Mexico in its full cultural scope is a phenomenon we simply couldn’t overlook,” said Erick Pulido Rabay, content and programming director at Imagen Televisión. “We identified a strong demand for K-dramas that had yet to be consistently addressed—until now. And there’s no better platform than Imagen to lead the way. Our brand identity is rooted in being the viewer’s passport to the world, offering top-tier dramas from Turkey and Brazil. Now, thanks to our partnership with CJ ENM, audiences can also enjoy high-quality K-dramas, airing Monday through Friday.”
“We are thrilled to see Korean dramas gaining dedicated access prime-time exposure on a major Mexican broadcaster like Imagen Televisión.” said Sebastian Kim, VP of the international content business department at CJ ENM. “It not only strengthens CJ ENM’s presence in Mexico but also underscores our commitment to delivering well-made content to global audiences. We are eager to continue expanding our reach and sharing the rich narratives of K-dramas with Mexican viewers.”
