Iona Vrolyk to Lead New Banijay UK Label

Iona Vrolyk, whose credits include Cuffs for BBC One and The Good Karma Hospital for ITV, is setting up her own label, Double Dutch, with the backing of Banijay UK.

Vrolyk, who has been a producer with Tiger Aspect since 2013, will closely collaborate with leading writer Julie Gearey in the new venture. They first worked together on Secret Diary of a Call Girl and Prisoners’ Wives before teaming up on Cuffs and Sky One’s Intergalactic.

Banijay UK CEO Lucinda Hicks noted, “Startups are hard, we all know that, but when you have exceptional talent like Iona at the helm, the decision to just go for it is made easy. She has a rock-solid reputation for delivering popular, returning titles. She understands how to be commercial but won’t compromise on creative ambition. Writers love working with her and so do we.”

Vrolyk added, “I am enormously excited to be launching Double Dutch at such a dynamic time in our industry. Double Dutch will focus on delivering high-end, character-led original series. Julie Gearey and I already have exciting developments underway, and I can’t wait to build a new slate of projects with the many wonderful writers that I have worked with in the past, as well as developing new relationships too.”