Glassriver Partners with Nicholas Weinstock & Marc Lorber

Iceland’s Glassriver has teamed up with Invention Studios’ Nicholas Weinstock, producer of Apple TV+’s Severance, and The Art of Coproduction’s Marc Lorber for the scripted series Masquerade.

In Masquerade, a young American reporter arrives in a small Icelandic village to investigate the unsolved abduction case of a 4-year-old girl, the granddaughter of the town’s most wealthy and powerful man, who vanished while on vacation in Florida 25 years prior.

The series was created by Glassriver’s Andri Óttarsson and Baldvin Z and written by Óttarsson, Elísabet Hall, Urður Egilsdóttir, Karen Björg Eyfjörð Þorsteinsdóttir and Elías Helgi Kofoed-Hansen. Baldvin Z is the lead director of the series.

Weinstock is known for developing and producing Severance, which he continues to executive produce. He has developed and produced movies such as Bridesmaids, Alex Strangelove, Plus One, Dinner in America, Queenpins and Thelma, as well as series including Escape at Dannemora and In the Dark.

Lorber started The Art of Coproduction after his departure from Lionsgate after ten years. At Lionsgate, he served as senior VP of TV co-productions and acquisitions and was responsible for projects such as Motherland, Population 11, The Pact and Northern Lights. His more recent co-productions include Mix Tape, Video Nasty, Leonard & Hungry Paul and The Ridge.

“Masquerade is a huge step for us, bringing together talent from both sides of the Atlantic—just like the story itself,” said Andri Ómarsson, CEO of Glassriver. “We’ve worked hard to build a series that connects East and West, and having these incredible partners on board is a real validation of that effort. We’re beyond excited to bring this to life with a team that shares our vision.”

“Masquerade is a brilliantly conceived and gorgeously rendered story that we feel has the potential to be a groundbreaking event series,” Weinstock commented. “All credit to Andri and the show’s excellent writers for building something so uniquely powerful, and we’re proud and excited to be teamed with the great Glassriver and my expert friend Marc Lorber to bring it to the world.”

Lorber added, “Reading this fascinating project from the Glassriver team, it was one of the most organic co-productions I’d come across with the gift of a full season’s worth of episodes written. Then, having the opportunity to work with my esteemed friend Nicky Weinstock on it made for the perfect trifecta of partners.”