Endemol Shine Iberia, through its affiliate Zeppelin, has inked a co-development deal with the Argentinean content agency Utópica Media for the dramedy series Fuego.
Created by Carlos Wasserman (Cumbia Ninja, Descontrol), Fuego tells the story of Clarisa Fuego, a pop singer who is tricked and sent to a strange “clinic” for women after trying to leave her husband and manager. At the clinic, Clarisa finds purpose in teaching a group of people with mental health problems how to become pop stars.
Alvaro Díaz, managing director of Zeppelin, said: “In Zeppelin, we love good stories to tell, and we produce content that covers a wide range of genres, where high quality prevails and we have found the perfect partner in Utópica Media, because we share the same values when developing each project: creativity and originality.”
Wasserman added: “It’s a big step for Utópica Media closing a deal with a big company such as Zeppelin (Endemol Shine Iberia), but this is also part of our path and an idea. Creating daring and moving stories with passion and great potential for international audiences. We found in Zeppelin the perfect partner, adding not only a strong production team but also a global vision and a deep respect and commitment for stories.”