CJ ENM America Appoints Head of Scripted TV

CJ ENM America has tapped Elsie Choi as executive VP, head of scripted TV, effective immediately.

Choi will continue the company’s mission to further its narratives globally and will serve as the creative point of contact for CJ ENM and its subsidiary/affiliate content studios in the U.S. In addition to developing new original series, she will adapt titles from the company’s format library for English-speaking audiences.

Prior to this, Choi served as a non-writing executive producer on Interior Chinatown, from 20th Television and Hulu and creator and executive producer Charles Yu. The series stars Jimmy O. Yang (Crazy Rich Asians) and is directed by Taika Waititi (Jojo Rabbit).

Choi’s most recent position was head of cable/streaming TV at Rideback, where she also served as the executive director of the MRC x Rideback TV Incubator.

Her career in television originally began as the senior VP of development for Mad Rabbit, a joint venture between Red Arrow Studios and writer, director and producer Kari Skogland (The Handmaid’s Tale). Choi later served as head of development for Willis Brothers Films, Bruce Willis’s production company.

“We welcome Elsie with great anticipation and look forward to the exciting and innovative projects she will bring to the company,” said Angela Killoren, president of U.S. scripted at CJ ENM America, to whom Choi will report. “This appointment reflects our ongoing commitment to delivering exceptional content that resonates with diverse audiences around the world. With her impressive track record championing underrepresented voices and stories, Elsie is an exceptional addition to our leadership team. We look forward to supercharging the breadth of innovative projects that CJ is known for bringing to audiences around the world.”