BBC Studios Partners with India’s BookMyShow Stream

BBC Studios has entered an exclusive content partnership with BookMyShow Stream, an Indian TVOD streaming platform, to launch a BBC First branded zone.

BookMyShow users can now pre-book series such as Sherwood, Ragdoll and Unforgotten. Other BBC titles will make their way to the platform in the future, including Smother, Traces, The Chelsea Detective, Happy Valley and more.

“BBC Studios is known for our premium content that is backed by powerful storytelling and the ability to connect with a global audience,” said Stanley Fernandes, BBC Studios’ VP of Distribution for South Asia. “We are constantly looking at innovative ways to complement the evolving consumption habits of our audiences and are delighted to embark on this new partnership with BookMyShow Stream to reach new audiences in the dynamic and vibrant streaming landscape of India.”

Ashish Saksena, COO of cinemas at BookMyShow, added, “The TVOD space is gaining traction as more and more entertainment enthusiasts are imbibing the culture of ‘pay for what you want to watch,’ rather than having multiple subscriptions. With BBC Studios taking cognizance of the mammoth opportunity this category holds, we are excited to see this exclusive partnership scale it further. We are thrilled to bring coveted BBC Studios titles into the BookMyShow Stream fold, furthering our aspiration to bring compelling international content for Indian audiences. The BBC First widget on our platform will attract audiences gunning for purposeful content bringing the best of British content to India. Through this strategic partnership, we aim to take our entertainment quotient a notch higher and offer an unmatched viewing experience to our consumers.”