Amazon MGM Studios Introduces Fallout L&M


Amazon MGM Studios has unveiled its licensing and merchandise program for the upcoming Fallout series, which is set to debut on April 11.

Fifteen licensing partners across apparel, accessories, collectibles, beverages and more are part of the merchandising program’s launch, along with an Amazon storefront, which will house a variety of merchandise from licensing partners and Amazon Merch on Demand.

Collectibles include a range from McFarlane Toys, a Lucy figure from Youtooz, a selection from Dark Horse, a line of miniatures from Modiphius and a replica of Pip-Boy from The Wand Company.

In accessories, The Wand Company also created a replica of Lucy’s backpack, while GUNNAR Optiks is introducing an eyewear collection.

Ripple Junction, Bethesda Gear Store and IGN are rolling out apparel. In art, IGN also has an Artist Series with Kevin Tong, while Displate is debuting metal posters and Dark Horse will have prints.

AriZona has created a new line of themed green tea energy drinks. Bones Coffee Company is offering three flavors based on the three main Fallout characters.

Insight Editions is publishing a cookbook, cocktail book, journal, coloring book and “art of” book.

Additional licensing partners across categories are set to be announced soon.

Jamie Kampel, head of consumer products licensing for Amazon MGM Studios, said, “Our goal for the Fallout licensing program, as well as other beloved IP, is to create opportunities for fans to dive deeper into the characters and worlds they love.” She added, “Through the program we are creating, we are aiming to appeal both to existing Fallout fans as well as new audiences that are discovering the world of Fallout through our series. By working closely with the producers of the series we are delivering authentic and creative products to market through our licensees.”