Tata Communications & ATN in Canadian OTT Partnership


LAS VEGAS: Tata Communications is expanding its partnership with Asian Television Network (ATN) Canada to further the reach of the channel’s content with Canadian viewers.

Using Tata Communications’s Media Ecosystem, ATN Canada will deliver a range of news, sports and entertainment programming to Canadian viewers on a slew of devices. ATN Canada will use Tata Communications’s OTT and playout services to deliver content in an app format. The programming will be made available across such platforms as iOS and Apple TV, Android, Roku, Fire TV and smart TVs, complementing ATN’s current Canadian distribution of more than 50 linear services.

“With consumer internet traffic growing exponentially every year, it was imperative for us to expand our content delivery strategy to ensure a reliable viewing experience for our customers,” said Dr. Shan Chandrasekar, the president and CEO of ATN. “The way today’s Millennials like to consume content, anytime, anywhere, on any device, is a far cry from the way their parents used to watch traditional TV just ten years ago. Yet, today’s Millennials are tomorrow’s conventional family, with increasing demands for personalized, brilliant content. Tata Communications’s cloud-based Media Ecosystem will arm us with the ability to accelerate time to market and bring richer content experiences to our viewers today and in the future.”

“We are excited to expand our relationship with ATN Canada by becoming their sole provider of global OTT connectivity through our flexible, scalable content delivery network,” added Rangu Salgame, the CEO of the growth ventures and service provider group at Tata Communications. “This globally scalable model enables ATN Canada to launch news, sports and entertainment content to all their customers across Canada, and globally in the future.”