Stingray Rolls Out 4K Music Video Channel with Rogers


Stingray has added the music video channel Stingray Now 4K to its portfolio of 4K UHD specialty channels. 

Stingray Now 4K is available to Rogers customers with a 4K subscription and NextBox 4K set-top box. Stingray’s 4K UHD channel offering already includes Stingray Festival 4K and Stingray Ambiance 4K.

Stingray Now 4K will feature nonstop programming of music videos from all major labels and a majority of independents in genres such as pop, dance, hip-hop, indie, Latin pop, adult rock, alternative and more. New content will be added weekly and will include hits by popular artists like Calvin Harris, Billy Talent, Ed Sheeran, Magic!, Scott Helman, Imagine Dragons, Bruno Mars and more.

“Television technology never stops evolving, and neither do we,” said Eric Boyko, president, co-founder, and CEO of Stingray. “Accessing 4K content on television is no longer the exclusive realm of cutting-edge early-adopters. With 4K televisions becoming increasingly more affordable, today’s viewers are clamoring for quality 4K broadcast, and we are happy to be at the forefront of market demand. Our portfolio composed of Stingray Now 4K, Stingray Festival and Stingray Ambiance 4K is the only one of its kind in the world. We are especially proud of introducing Stingray Now 4K, a channel with mainstream appeal that we foresee becoming our flagship music video channel. We expect to see rapid demand for all three channels from entertainment content providers worldwide.”