Shaftesbury Ramps Up Creative Team

TORONTO: Shaftesbury has appointed Jay Bennett, an executive at its digital studio, Smokebomb Entertainment, as the senior VP of creative and innovation.

In this newly created role, Bennett will be responsible for the creative direction and innovation of the company. He will focus on technology and multiscreen content, including original digital and feature film projects and branded entertainment, in partnership with Shaftesbury’s recently launched brand agency, shift2. Bennett will also oversee marketing, research, audience engagement, and merchandising and licensing strategies across all divisions. In addition, he will continue to oversee Smokebomb Entertainment. Bennett joined Smokebomb as creative director in September 2008.

“Jay’s new role signals Shaftesbury’s expanded focus on exploring new content and revenue opportunities as media consumption habits continue to evolve and technology plays an increasingly significant role in creating new platforms and engaging audiences,” said Christina Jennings, the chairman and CEO of Shaftesbury. “As a proven leader in the digital space, Jay will ensure Shaftesbury continues to innovate across all areas of the business.”

Bennett remarked: “I am excited to take on this new challenge and continue to innovate and further our leadership in scripted, digital and branded entertainment, and launch new initiatives over the coming year, including expanding the company’s sphere of influence into technology, research and analytics.”