Rogers to Bring New VICE Channel to Canada

TORONTO: Rogers and VICE Media are bringing the newly announced 24-hour specialty channel VICELAND to Canada, slated for a launch in winter 2016.

The service will feature hundreds of hours of new and exclusive programming developed by the VICE team. The bio. channel in Canada will be rebranded as VICELAND.

Rogers and VICE also unveiled a new VICE Canada production facility, located in Toronto. The VICE Canada studio is currently in development and production on nine Canadian originals.

“We’re proud to be working with VICE to introduce a new voice in the media landscape through premium, original, cross-platform content that speaks directly to our Millennial audience,” said Rick Brace, the president of Rogers Media. “This Gen Y audience is not only looking for entertaining content, but something that reflects their values and views of the world. Through VICELAND and content from the new VICE Canada studio, we will fill this void, bringing viewers a unique programming experience unlike anything they’ve seen before.”

Suroosh Alvi, co-founder of VICE Media, commented, “Today we’re at the most exciting place in our company’s history, and on the verge of launching a national television channel in the country that gave us our start 20 years ago. The network, in partnership with Rogers, is the realization of the next phase of our growth. We will be truly platform agnostic, which will allow audiences to watch VICE on all screens; mobile, digital, and now, TV. Our new state-of-the-art production studio will give our family of creative geniuses a home in which to pursue their passions and make amazing content that will impact and change the Canadian media landscape as we know it. It’s about time.”