New Management Appointments at Quebecor Content, TVA Group


Yann Paquet has been named VP of Quebecor Content, while Christine Maestracci has been appointed as senior director of acquisitions.

Paquet will be responsible for brands and content, as well as acquisitions and international development. Paquet has held several positions since joining the Quebecor family in 2011, including as VP of multiplatform content for Videotron and VP of acquisitions and international development for Quebecor Content.

Supporting him will be Ginette Viens, the VP of brands and content, who is responsible for all original productions developed for the TVA Group and Videotron platforms.

Maestracci will now lead the team responsible for content and format acquisitions across all platforms, as well as strategic partnerships with major studios and content distributors.

Additionally, Ariane Lahière becomes the director of administration and financing. Her responsibilities will include negotiating content acquisition agreements with the independent production industry.

A new VP position has been established within TVA Group, which will be filled by Martin Picard. His mandate will be to optimize and intensify the Group’s efforts in terms of leveraging content across all our platforms and developing new business models. Picard has been a member of the TVA family since 2002, and he has 20 years of management experience in a range of positions.

Picard will be responsible for the management of the programming, communications, marketing and TVA Films divisions. He will be supported by Suzane Landry, senior director of programming; Véronique Mercier, VP of communications; Claude Foisy, VP of marketing; and Carole Labrie, director of acquisitions and sales at TVA Films.

“I’m delighted to build on the success achieved through the years with France Lauzière and the entire Quebecor Content team,” said Paquet. “I have a solid team to pursue the mandate of creating, developing and acquiring the best content for all our platforms. Our objective is to continually meet the expectations of Quebec audiences by offering them unexpected, unique and distinctive content, and showcase that content and its creators across international markets.”

“I’m very excited to be taking on this new challenge with such an experienced team,” commented Picard. “TVA is the undisputed content leader, and my priority will be to showcase that content across all our platforms.”

“Martin, Yann and several members of their teams are long-time collaborators who have been intrinsically linked to the success of TVA Group and Quebecor Content over the past few years,” said France Lauzière, the president and CEO of TVA Group and chief of content at Quebecor Content. “They’ve played very active roles in establishing our innovative content management and distribution strategies. With their leadership and the support of their teams, we will continue to develop content-based strategies, to innovate, and to deliver outstanding content development and distribution across all our platforms.”