The Content Catalyst Fund (CCF) has rebranded as Catalyst and expanded its focus on women content creators.
Catalyst’s new name and image is designed to simplify its brand proposition and position itself as a community for women creators. It is focused on attracting women creators in non-scripted content but will represent IP in all genres and forms of entertainment, including scripted, premium features and podcasts.
The company has appointed a new development coordinator, Mithila Majithi, who will support its team as it embarks on an intensive growth strategy, which includes the launch of a series of Community Connector Events.
The first of Catalyst’s planned series of Community Connector Events is set to take place during the Toronto International Film Festival. The event will be attended by women creators who Catalyst is either already working with or planning to work with.
Catalyst has also entered into a partnership with the Canadian Film Centre (CFC) to create a program to develop women creators in the unscripted space,
“Catalyst is not only our new name but it also describes how we intend to function in terms of creating a vibrant community of talent,” said Julie Bristow, founder of the company. “Catalyst will offer women creators a space and a marketplace that works with and for them. But it will also offer the world a pipeline of brilliant IP. There’s a huge global appetite for stories told through a female lens. I’ve said it before and I’ll say it again: Content is queen in today’s market.”