CMF Supported $1.12 Billion in Production Activity in 2016-17


According to Canada Media Fund’s (CMF) bilingual annual report for the 2016-17 fiscal year, every dollar of CMF investment generates four dollars in production activity.

CMF funding led to C$1.4 billion ($1.12 billion) in production activity across the country in 2016-17. Every C$1 of CMF funding generated C$3.99 in production activity, which is the highest leverage ratio since the CMF was created in 2010. The report details the various initiatives the CMF undertook in the past year to support Canada’s audiovisual industry, for which it has created 140,000 jobs.

“Faced with ongoing transformation of the audiovisual sector, the CMF continued to demonstrate its responsiveness, agility and commitment to its mandate in support of Canada’s screen-based industries,” said Alain Cousineau, chair of the CMF Board of Directors. “The Board of Directors understands many consequential changes lie ahead for the industry and we look forward to the results of the Government of Canada’s cultural policy review.”

“Our role at the CMF is to invest in and promote the content that continues to position Canada as a global leader in audiovisual production, but also to foster the next generation of creative Canadians,” added Valerie Creighton, the president and CEO of CMF. “This vision was the cornerstone of our work in 2016-17. Our objective is to ensure that our television and innovative digital media productions remain fundamental expressions of Canadian identity, and vehicles by which we tell our stories. Stories of an optimistic, multilingual and inclusive country. Stories that draw from Canada’s vast wealth of diverse perspectives.”