Incendo Shapes New Executive Team in Toronto

Incendo has named Brook Peters as senior VP and managing director of sales and production operations for its Toronto business.

Peters will oversee all sales and Ontario production operations in Incendo’s “ramped up: Toronto office, with a specific focus on expanding Canadian English-language production opportunities—under the leadership of Incendo’s head of development and production, Ian Whitehead—as well as innovating domestic and global sales strategies—in collaboration with Gavin Reardon, the Los Angeles-based head of international sales and co-productions.

Brook was previously the VP of sales in English Canada for Fox/Incendo, a joint venture with Twentieth Century Fox Television Distribution and Incendo Media. Incendo is continuing to develop, produce and distribute premium content for domestic and international audiences.

“Incendo is rapidly expanding, and with progressive collaboration across our production activities, strategic partnerships and content sales, we know that Brook’s pristine reputation and fresh perspective on the business will cultivate the growth of our brand worldwide,” said Jean Bureau, president.

Effi Eustace was named VP of sales and marketing. Working directly with Peters out of the Toronto office, Eustace will offer strategic sales support and oversee global marketing efforts and brand development. Eustace previously managed Twentieth Century Fox Television Distribution’s international marketing, publicity and promotion in 85 countries.

“Effi is a creative strategist and a highly respected marketing executive,” said Peters. “Her extensive knowledge of the film and television business combined with nearly two decades of industry and brand experience makes her an integral part of our fresh vision for the future of Incendo. The adage ‘only surround yourself with the best people’ applies not only to Effi, but the entire team we are building in the Toronto office.”

Rounding out the new Toronto team, Valerie Pyram has been appointed to the position of director of contracts and business affairs. Reporting to Shari Segal, Pyram will manage legal, contractual and business affairs for domestic and international production and distribution agreements. Since joining Fox/Incendo two and a half years ago, Pyram has been a key driver in executing Incendo’s licensing, production and distribution agreement.