WWE and PP Sports have signed a new multiyear agreement to continue delivering WWE’s weekly flagship programming live and in Mandarin across China.
In addition to airing Raw and SmackDown, PP Sports will continue to offer WWE Network as an SVOD service featuring all of WWE’s monthly pay-per-view events, including WrestleMania.
As part of the extended partnership, PP Sports will also leverage its co-managed sports channels on the Youku and Migu platforms to expand the reach of WWE content.
“As the exclusive digital partner of WWE in China, PP Sports has delivered more than 300 episodes of WWE programming over the past three years,” said Dongmao Ge, deputy general manager of PP Sports. “By providing exciting content through localized and targeted promotions, we have seen tremendous growth of WWE fans throughout the country. Our vision is to reach and engage with more fans with WWE’s family-friendly entertainment programming so we are excited to extend this partnership.”
“PP Sports has been a valued partner that has helped us grow WWE’s passionate fanbase in China,” added Jay Li, WWE’s VP and general manager for Greater China. “We are pleased to renew our partnership and look forward to continuing to provide WWE’s unique blend of action-packed, family-friendly entertainment.”