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Winners Selected for ATF Pitch Competitions


The winners of the inaugural ATF Chinese Pitch, third ATF Formats Pitch and second ATF Animation Pitch have been unveiled at Asia TV Forum.

At the ATF Chinese Pitch, three winners—from Hong Kong, Malaysia and Singapore—were chosen from among the submissions. Each receives a cash prize of $3,500. Mulan, The Robot Girl was one of three winners for theatrical movie. It tells the story of an 8-year-old girl who found herself to be a military robot, and took on the responsibility of defending her country when it was under attack by an enemy. One Night in Geylang, which focuses on a hawker who caused a zombie crisis in Geylang overnight as a result of his selling illegal aphrodisiacs, was also recognized for its potential as a theatrical movie. The third selection is Please Do Something for this Land, in which the lead character tries to save the dragonboat culture in his village.

The third ATF Formats Pitch was won by Serenade from Malaysia-based production house phoSumpro!, which receives S$5,000 in cash to develop the idea. Using the imagery of Romeo and Juliet’s balcony scene with a touch of cultural heritage as the backdrop, contestants serenade guest celebrities, and they can either be rained on with beautiful roses or have their passion doused with a bucket of ice-cold water.

In the ATF Animation Pitch, Galli Leo Lei by PT Kumata Indonesia was selected as the winner. Galli Leo Lei is a tale about three curious mice who always want to know how things work, finding themselves in wild predicaments that require them to design inventions that they must put to the test through scientific experiments.

About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at


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