PCCW Media Group’s pan-regional OTT platform Viu is collaborating with Workpoint Entertainment on its first Thai production, HOH Family.
The co-production premieres in 16 markets region-wide and in the Middle East on February 12. Viu already delivers a raft of drama and variety content from Workpoint to its customers. HOH Family revolves around four paternal half-siblings from different parts of the world living under the same roof. The series will run over 15 weeks.
Helen Sou, senior VP of digital media at PCCW Media Group, said, “The average daily video viewing time per Viu-er in Asia is 108 minutes, while Thai people spend an average of 243 minutes per day watching online videos. Thailand holds huge potential as one of Viu’s fastest-growing markets and requires premium content to suit viewer tastes.”
Sou added, “This is the first Viu original drama in Thailand. We and Workpoint have a common vision of presenting premium content that appeals to our discerning audiences. Viu now serves 16 markets and is proud to provide our highly-engaged Viu-ers worldwide with compelling Thai content. We are also committed to investing in the local creative industry and promoting Thailand’s vibrant entertainment community by taking Thailand-based productions to other regions as part of the diversity of content we offer throughout Asia.”
Chalakorn Panyashom, COO of Workpoint Group, added, “We are committed to delivering high-quality work and firmly believe HOH Family will generate positive feedback from Viu and Workpoint viewers alike, as well as from internationally-dispersed fans who follow up-and-coming teen celebrities such as Gao Jirayu and Pan Pan, who star in this series. This collaboration marks Workpoint’s first collaboration with a regional OTT platform. We are excited to be making a strategic move with Viu, which enables us to reach out to more than 20 million highly-engaged active users, and to be expanding our viewership at an accelerated rate as we take our productions to screens throughout the region. ”