Viacom18’s Rajesh Iyer to Oversee Colors Regional Channels

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Viacom18 has appointed Rajesh Iyer to independently lead Colors Bangla, Colors Odia, Colors Tamil and Colors Gujarati.

Iyer joined Network18 in March 2019. Prior to this and as part of the broadcast leadership team at ZEEL, Iyer launched its second general-entertainment channel, &TV, in 2015. He also previously served at Viacom18 for six years leading the marketing portfolio of Colors. He has also worked with Star, YuppTV and Ambience Publicis/Ogilvy & Mather.

Ravish Kumar will continue to lead the network’s regional broadcast forays in Kannada and Marathi. Both Rajesh and Ravish will work closely to grow the regional broadcast footprint of Viacom18.

Rahul Joshi, managing director of Network18, said: “Regional broadcast entertainment is a key pillar in our endeavor to chart out a high-growth path for Viacom18. India is witnessing an unprecedented boom in the segment and agility is the need of the hour to get to leadership positions in our existing regional markets. With his years of leadership experience across TV and digital ecosystems, Rajesh is ably poised to take on the challenges presented by the genre and successfully grow the business.”