Star India Completes Integration of MAA TV Broadcast Business


MUMBAI/HYDERABAD: Following on a previously announced acquisition, Star India has now successfully completed the integration of the broadcast business of MAA Television Network.

MAA Television Network is one of the leading broadcast networks in the Telugu-language market. It has a bouquet of four channels: maa, maa Music, maa Movies and maa Gold.

Uday Shankar, CEO of Star India, said, “We are pleased to announce the completion of the integration of the broadcast business of MAA Television Network, a journey that we had embarked upon in February, earlier this year. We are very impressed by the solid creative core and quality and depth of the management team at Maa Television Network and are delighted to welcome them to the Star family. The acquisition fills a critical gap in our portfolio and will allow our advertisers targeted access to the large Telugu-speaking population. We plan to invest further in this important market to fundamentally change the content quality paradigm. I am confident that team MAA under the leadership of K. Madhavan will transform the content experience for Telugu viewers.”