MyChinaChannel & China Business Network Team Up for Content

ADVERTISEMENT

SINGAPORE: MyChinaChannel (MCC) and China Business Network (CBN) are set to co-develop a pair of infotainment/documentary series, along with 100 hours of financial business content in English.

The collaboration aims to repackage and rebrand Chinese content for both China and global TV audiences. China’s CBN offers up-to-date news stories on professional financial and business information in Mandarin. Singapore-based MCC will work closely with CBN to develop the program concept and content presentation.

“It is our vision to work with Chinese media companies to bring quality content outside China and we are excited to bring our working relationship with CBN to the next level,” said Patrick Yong, the CEO of MCC. “Chinese entertainment content is gaining popularity around the world and we see great potential for Chinese infotainment/documentary content to also ride on the China waves. We believe with the expertise and resources of CBN, we will be able to bring Chinese business information and content to the world.”

“CBN has become the biggest business media conglomerate in China,” said Zhou Jiangong, the CEO of CBN. “Under CBN’s big umbrella, our newspaper, TV and magazine is one of the very best in its area, respectively. We believe that along with China becoming the biggest economic entity in the world, we would definitely witness the growth of a China-originated business media, gaining power and influence globally. By working with MCC, CBN would like to produce more high-quality content catering to global subscribers and viewers.”