CJ ENM has partnered with Publicis Groupe for a new branded-entertainment business called CONTACT.
As part of the alliance, Publicis Groupe will be responsible for sponsored content creation and sponsorship operations for CJ ENM across the Asia Pacific, including Greater China. The product offering includes localized content development of CJ ENM-owned IP, sponsorship product exposure and integrated marketing solutions.
YouMi Cho, CEO of Publicis Groupe Korea, noted, “The IP/content industry is consistently growing year on year for a good reason—branded entertainment and content provide an influential platform for brands to organically engage consumers who are also fans of popular culture. By partnering with the top K-content provider in Korea, our clients will have access to some of the best IP, including MAMA (Mnet Asian Music Awards), and as well as commerce platforms to drive sales.”
“We are excited by the strategic partnership with Publicis Groupe, who has a strong global network as well as who understands consumers globally,” added Seon Cho, VP of CJ ENM. “With our premium IP/content, we hope to bring new experience to our global audiences.”
“With this partnership, we will create the one-stop-shop for our clients in various branded entertainment and content marketing spaces,” said Nicolas Menat, CEO of Publicis Groupe, Southeast Asia and North Asia. “Our clients across the Asia-Pacific region will be able to tap into the latest cultural wave (K culture) with our expanded product offering.”