NFB Content to Be Featured on Chinese Digital Channel


MONTREAL: The National Film Board of Canada (NFB) has linked up with Phoenix New Media (FENG) to deliver a Canadian-branded online channel in China, NFB Zone, which will feature animated and documentary films for streaming, VOD and download-to-own.

Through the partnership, around 130 NFB titles will be available on Phoenix New Media’s digital platforms in China. Across its range of platforms and portals, FENG garners around 300 million page views each day. Last year FENG signed a similar deal with the BBC.

“We are thrilled to be partnering with Phoenix New Media,” said Tom Perlmutter, the government film commissioner and chairperson of the National Film Board of Canada. The NFB Zone is part of the NFB’s new business plan to seek out strategic partnerships and cement our leadership role in the new global digital media landscape.” Perlmutter continued, “It’s also the latest result of years of engagement between Canada’s public producer and Chinese partners, working to forge relationships and utilize mobile media technology to build cultural bridges and business opportunities between our peoples.”
Shuang Liu, the CEO of Phoenix New Media, commented, “We are very pleased to be partnering with the NFB, the most reputable Canadian content powerhouse. Our strategic partnership will not only enrich the NFB’s global distribution channels and ifeng’s video content library, but it will also offer Chinese audiences an ideal destination to reach the best Canadian-produced documentaries and animated films. As one of the most influential Internet media companies in China, we believe such initiatives show our dedication to continue improving the cultural communication between the Chinese people and the outside world, through premium and differentiated content offerings.”