New Family Feud Brand Extensions in Oz

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SYDNEY: FremantleMedia Australia has signed two new deals for Family Feud that see the brand extended into puzzle books and instant lottery scratch tickets.

Through a publishing deal with Bauer Media Books, Family Feud will be available as Word Hunt books, sold in newsagents and bookstores in Australia starting in November. A deal with Scientific Games Products Australia will see the creation of Family Feud-branded instant lottery scratch tickets. The first Australian lottery to release the Family Feud game will be Lotterywest in Western Australia under the Scratch’n’Win brand.

“Family Feud is fast establishing itself as one of the most loved and diverse brands in Australia,” said Zara Curtis, the director of brand partnerships at FremantleMedia Australia. “We are delighted at the brand’s on-going success and we’re looking forward to continuing the rollout of our commercial brand strategy to amplify Family Feud and put it into the hands of fans.”