Netflix Partners with StarHub

SINGAPORE: In the second quarter of this year, customers of StarHub Fibre TV in Singapore will be able to access Netflix directly through their set-top boxes.

StarHub will also join the Netflix Open Connect program to provide the highest-quality viewing experience possible for StarHub mobile and broadband customers.

“This partnership with Netflix allows us to deliver convenience to all our customers who are fans of this popular service,” said Howie Lau, chief marketing officer of StarHub. “Mobile and broadband customers will enjoy a smoother streaming experience due to our Open Connect partnership. Fibre TV customers will also enjoy a seamless viewing experience as Netflix will be directly integrated into their set-top boxes, making StarHub TV the only stop for the entire family’s entertainment needs. In addition, all StarHub customers will be able to charge their Netflix subscription to their StarHub bill, removing the hassle of paying multiple bills.”

Bill Holmes, Netflix’s global head of business development, added, “We are thrilled to bring the joy of the Netflix experience to Singaporeans through the StarHub fibre television network. With Netflix Open Connect, Netflix and StarHub work together to deliver a streaming experience with the best picture quality for Netflix members.”

Last week, Netflix and Singaporean telco SingTel announced a partnership whereby Singtel customers can get up to nine months’ worth of complimentary Netflix subscriptions if they re-contract or sign up for Singtel’s mobile plan and/or Fibre Entertainment Bundle+ for a promotional period. Netflix will be accessible on Singtel TV set-top boxes from April.