Multiplatform Launch Set for CJ E&M’s New Beauty Show

SEOUL: CJ E&M's Digital Studio has set a multiplatform launch for the new beauty show Hyoyeon’s One Million Likes, featuring a member of K-Pop group Girls’ Generation.

The series will air tomorrow on CJ E&M’s lifestyle-focused network OnStyle as well as on its official YouTube channels and Instagram account. Series host Hyoyeon will share her unique lifestyle as she vies to get one million likes on her SNS during each episode.

The first chapter sees the K-Pop star debut her bobbed hair while trying to get hits on her Instagram.