More Chinese VOD Partnerships for Celestial Tiger

HONG KONG: Following a deal signed earlier this week with YOU On Demand, Celestial Tiger Entertainment has notched up several new agreements to supply content to VOD platforms in China.

The arrangements encompass feature films and TV shows from the Lionsgate library. iQIYI, an independent online video company founded by top Chinese search engine Baidu and Providence Equity Partners, inked a deal with Celestial. Sohu.com and Youku are also on board.

"These VOD deals represent just the first step for CTE’s content distribution in China," said Wendy Reeds, Celestial Tiger Entertainment‘s executive VP of content sales and distribution. "CTE has a strong library of film and television content from Lionsgate, as well as original CTE productions, that we are proud to bring to viewers in China."

"We are pleased to have the opportunity to work with the leading video-on-demand companies in China to strengthen their product offerings to their users, and we are excited about participating in a market that is achieving such unprecedented growth," added Jenny Suen, the director of content sales and distribution.