CANNES: The National Film Development Corporation Malaysia (FINAS), which works to promote the country’s audiovisual sector, is coming to MIPCOM to help further the footprint of content made in Malaysia.

Among the core genres being presented by Malaysian companies at the market are formats and factual programming, according to Dato’ Mohid Mohamed, the deputy secretary general (policy) for the Ministry of Communication and Multimedia Malaysia.

From Big Tent Entertainment comes Ajatika, a documentary that highlights places, people and cultures threatened by environmental change and globalization pressure.

Global Station, meanwhile, is showcasing Papi Ricky, about a young divorcé and father who has a love for sports.

Malaysian companies such as Animasia Studio, Kartun Studios and Inphase Media will also be presenting new content.