MIP China Plans Hybrid Event


Reed MIDEM is planning for the fifth edition of MIP China to be a hybrid event with live in-person conference sessions taking place alongside a complementary digital program.

MIP China’s signature one-to-one Partnership Forum, which brings together content providers from around the world with Asian and Chinese acquisition executives, will take place fully online from June 28 to 30.

More than 100 buyers, with one-third representing China and the rest from outside the region, have confirmed their participation at the Forum, covering all genres, with particularly strong representation in drama and kids.

MIP China’s conferences will be held physically in Hangzhou and online, starting June 22. The spotlight this year will be on how to produce global animation hits with local stories. All sessions will also be accessible online and available to delegates on replay.

This year’s conference sees the launch of MIP China’s Pan-Asian Kids TV Talent Quest, a new platform offering producers the chance to submit new ideas for Asian-focused kids’ programming directly to decision-makers. Five projects will be shortlisted and each finalist will then be invited to record a five-minute online pitch that will be viewed and critiqued by the experts. On June 22, the five selected projects will be presented in Hangzhou to MIP China’s physical and digital conference audiences. The deadline for submissions for Talent Quest is May 14.