MediaCorp Makes Online Gaming Investment


SINGAPORE: MediaCorp has purchased a majority stake in Cubinet Interactive, a digital games publisher based in Kuala Lumpur.

Cubinet, which has a reach in five Asian countries, offers both casual and Massively Multiplayer Online Role-Playing (MMO) games. Its lineup includes 9Yin and Foresaken World.

Shaun Seow, MediaCorp’s CEO, said, “Our investment in Cubinet rides on the burgeoning MMO and casual games market in Asia, but it goes beyond that. It’s a strategic fit with our outreach to youths, who spend a lot of time online. Cubinet’s reach provides a regional audience for our youth-oriented services. In turn, MediaCorp is keen to see how for example, Cubinet’s content could be turned into popular TV shows. The possibilities are endless."

Andy Choe, Cubinet Interactive’s CEO,added, “We’re excited by the market for MMO games, which is growing in terms of the number of gamers, and how much they spend online. We aim to stay ahead of the competition by really knowing our customers and understanding their preferences and habits. We’re delighted to have MediaCorp as an investor and partner. We see many synergistic areas as we roll out new products and services to the region. So watch this space.”